Aarikka is a family-owned Finnish company founded in 1954. In the beginning of year 2016, Aarikka renewed its brand together with Kopla. The work included the crystallization of the new customer promise ”Drops of Joy” and core messages, an updated visual brand identity and a new international web shop in co-operation with Motley Agency. The aim was to highlight the core of the brand: the Finnish origin, naturalness, wood manufacturing and Scandinavian design.
After the brand renewal, Kopla has been involved in planning and designing Aarikka´s marketing communications, e.g. ads and videos of the fall and spring collections.