Aller – Suuri blogitutkimus



We dug into an interesting and hot topic – blogging – where there hadn’t been much research done previously. We wanted to touch the blogging scene from different viewpoints: followers of blogs, bloggers themselves, companies that do co-operation with bloggers and media that collect blogs as portals and offer them into commercial use. The research findings were presented to a full house in a morning seminar event organized by Aller. This all was made possible thanks to Viestintäalan Tutkimussäätiö’s financial support.

See the report here.

The research was widely presented in different media e.g.

Yle’s article (in Finnish)

Divaani’s blog article (in Finnish)