Aller – Suuri blogitutkimus
We dug into an interesting and hot topic – blogging – where there hadn’t been much research done previously. We wanted to touch the blogging scene from different viewpoints: followers of blogs, bloggers themselves, companies that do co-operation with bloggers and media that collect blogs as portals and offer them into commercial use. The research findings were presented to a full house in a morning seminar event organized by Aller. This all was made possible thanks to Viestintäalan Tutkimussäätiö’s financial support.
See the report here.
The research was widely presented in different media e.g.