Danone

19.10.2015

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Danone

We have had the pleasure of working closely together with Danone in the Nordic markets regarding various brands (Vitalinea, Activia, Danonino, Danup, Actimel). The co-operation has included in-depth and strategic support in identifying new business opportunities based on consumer and category understanding, and scanning, developing and testing product concepts and taking the winning concepts further. We have also carried out brand positioning and strategy work and marketing communication optimization based on consumer insights finding synergies in the Nordic markets.