K-rauta – Sisustusbloggarit suosittelevat
We were given a challenge to get more women interested in K-rauta. We engaged 9 Finland’s leading interior design and lifestyle bloggers to work together with us to identify concrete actions. These included ideas and improvements to the product offering, in-store consumer experience, sales peoples’ work and services. In addition, the bloggers worked as spokes persons and we planned and executed a ”Bloggers’ recommend” marketing campaign in interior magazines, online and in-store.
The campaign received recognition and positive attention in the press and social media.