Suomalaisen Työn Liitto (The Association for Finnish Work)
It’s great to work for a good cause! We have helped The Association of Finnish work to understand several key themes that are critical to their mission – how to make Finnish work prosper. The themes include for example understanding how to make (Finnish) work more meaningful, identifying drivers that change work lives as well as the factors that make work valuable both to employees as well as employers.
We recently interviewed top management in large Finnish corporations about key aspects to valuable and profitable work. Another big topic in our projects has been to understand consumption among Finnish consumers, what is the meaning of Finnish origin and how to make a Finnish choice more viable and appealing.
Besides research projects we have helped The Association of Finnish work in campaign planning as well as communicating their key messages by making videos, animations and datavisualisations.