Consumer research, engagement & insights
- Building consumer engagement platforms and communities
- Need-based segmentation and profiling
- Deep-dives to current and potential target groups’ worlds
- Customer journey, purchase process and shopper studies and understanding
- Concept, communication and packaging optimisation / co-creation with target groups
- Analysing customers’ digital routines and mindset
We often use Kopla Tools for consumer research purposes as they were developed to get close to target groups’ every day lives. By engagement with the current and potential customers we gather insights, which are used for increasing customer centricity and developing new businesses.
If you want to hear more about our engagement methods and outcomes, please get in touch.